Businesssaas

ARPU Calculator

Revenue per active user. The definition of "active" does more work here than the arithmetic does.

Also called: average revenue per user calculator, revenue per customer.

ARPU

$200.00

$200.00 of revenue per active user in the period.

How this is calculated

Method and background

How this is calculated

Revenue divided by users. Whether a user who logged in once counts as active changes this number by a lot, so state the definition next to the figure. Comparing two companies' ARPU without knowing theirs is comparing nothing.

arpu = revenue / users

U: Active users in the period

Worked examples

Each of these is asserted on every build. If a change to the engine ever moved one of these answers, the build would fail before the page could print it.

200 per user

Revenue in the period: $700,000.00
Active users: 3,500

ARPU$200.00

arithmetic identity

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no users

Revenue in the period: $700,000.00
Active users: 0

ARPU$0.00

degenerate case

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no revenue

Revenue in the period: $0.00
Active users: 100

ARPU$0.00

boundary: a free product

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