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Businesspricing

Cost-Plus Pricing Calculator

Price from cost and a target margin. The division by (1 − margin) is the step people get wrong. Adding the margin to cost undershoots the target every time.

Also called: cost plus price calculator, pricing from cost.

%
Price to charge
₹77

To hit a 35% margin on a fully-loaded cost of ₹50, price at ₹77. That is a 53.85% markup.

Fully-loaded cost
₹50
Implied markup
53.85%
Profit per unit
₹27
Method and background

How this is calculated

To achieve a margin you divide by one minus it, because the margin is measured against the price you are solving for, not against the cost you started with. Adding 35% to cost gives a 26% margin, not 35%.

price = loaded_cost / (1 - target_margin)
c_loaded
Unit cost plus allocated overhead (currency)