three products at a 50/30/20 mix
- Products
- Basic, Standard, Premium
- Price of each
- 800, 1500, 3000
- Variable cost of each
- 500, 850, 1600
- Units sold of each, in the usual mix
- 50, 30, 20
- Fixed costs a month
- ₹6,00,000
Break-even volume, all products960
0.5x300 + 0.3x650 + 0.2x1400
Open this examplethe mix shifts to the cheapest product
- Products
- Basic, Standard, Premium
- Price of each
- 800, 1500, 3000
- Variable cost of each
- 500, 850, 1600
- Units sold of each, in the usual mix
- 80, 15, 5
- Fixed costs a month
- ₹6,00,000
Break-even volume, all products1,472
boundary: the same products and costs, 53% more units needed
Open this example