Conversion Rate Calculator
Conversion rate with the value per visitor, which is the figure that decides how much traffic is worth buying. One extra percentage point is usually worth more than any plausible traffic increase.
Also called: cvr calculator, conversion percentage.
2.5%, or one in 40. Each visitor is worth ₹50 and each conversion ₹2,000. Lifting the rate to 3.5% would add 100 conversions.
How this is calculated
Conversions over visitors. The value per visitor is the useful derivative: it converts a traffic number into money and sets the ceiling on what a click is worth paying for. The last line shows what one extra percentage point of conversion delivers, which on most funnels is a larger gain than doubling the traffic and considerably cheaper.
conversion rate = conversions / visitors- c
- Conversions
- v
- Visitors
Method and limits
What it assumes
- Visitors and conversions measured over the same window.
What it deliberately does not model
- A rate on a small sample is noise. A few hundred visitors cannot distinguish two percent from three.
- It does not account for returning visitors counted more than once.
Formula version 1.0.0 · definition 1.0.0 · India · Report a problem with this calculator
Frequently asked questions
- Is it better to raise traffic or conversion?
- Usually conversion. Traffic costs money per visitor while a conversion improvement applies to every visitor you already have, including the free ones.