Businesssaas
ARPU Calculator
Revenue per active user. The definition of "active" does more work here than the arithmetic does.
Also called: average revenue per user calculator, revenue per customer.
ARPU
₹200
₹200 of revenue per active user in the period.
Method and background
How this is calculated
Revenue divided by users. Whether a user who logged in once counts as active changes this number by a lot, so state the definition next to the figure. Comparing two companies' ARPU without knowing theirs is comparing nothing.
arpu = revenue / users- U
- Active users in the period